Your brand doesn't need better ads. It needs better engineering.
Most D2C brands don't stall because their ads stopped working. They stall because the system behind the ads was never engineered — the tracking is lying, the funnel leaks, and the CAC maths was never done.
I diagnose the system, find the part that's actually broken, and rebuild it.
See how the ROAS Recovery Engine™ works
For D2C brands doing ₹5L+/month with ₹50K+/month in ad spend.
Before you read anything else: I'm one person.
Not an agency. No account managers, no pods, no junior running your account while the person you met on the call disappears.
That's the trade. You don't get scale. You get the same operator on your account every week, who knows your margins, your RTO rate, and which creative is carrying the account — because there's nobody to hand it to.
It also means I can only hold three brands at a time. That's not scarcity marketing. That's the honest limit of doing this properly.
If you want a team, hire an agency. There are good ones. If you want the person doing the work to be the person who understood your business, keep reading.
Scaling is physics — not marketing.
ROAS is not an input you can push. It's an output of a system. Fix the system and ROAS follows. Push the ROAS and nothing moves.
Input Layer · Diagnostics
Broken tracking. Funnel leaks. Creative fatigue. Distorted CAC maths.
I diagnose growth the way engineers diagnose machines — every leak, every failure point, measured before anything is changed.
System Layer · Engineering
Funnel architecture. Creative testing system. Margin-based bidding. CAC compression.
Rebuilt from first principles. Clean, efficient, and built to survive more spend.
Output Layer · Execution
Daily optimisation. Creative iteration. Budget control. Reporting you can actually read.
Run weekly, by me, with the numbers in front of you.
Who this is for
This is for you if:
- You’re doing ₹5L–₹1Cr+/month in revenue
- You’re spending ₹50K–₹5L/month on ads
- Your product and fulfilment are stable
- You want profitable scale, not more spend
- You’ll make decisions on numbers rather than instinct
This is not for you if:
- You’re looking for your first sale
- Your inventory or fulfilment is unstable
- You want cheap ads
- You want a guaranteed ROAS number
- You want a team
If you don't meet these, this page just saved you a call.
I take three clients at a time
Three is what one person can do properly. When those seats are full, the next diagnostic slot is the next opening.
If we’re a fit, I’ll tell you on the call. If we’re not, I’ll tell you that too, and point you at what I’d do instead.
Next step: a few questions, then you choose a time.