Your cost per lead is fine. Your cost per customer is the problem.
Most lead-gen accounts don't stall because the ads stopped working. They stall because Meta was only ever told about form fills, never about who actually bought — so it keeps finding more form-fillers.
I find where that breaks, quantify what it's costing you, and tell you what to fix first.
See how the Meta Optimisation Gap works
For businesses spending ₹50K+/month on Meta lead ads. From ₹25,000 — refunded in full if I don't find a leak worth more than the fee.
Before you read anything else: I'm one person.
Not an agency. No account managers, no pods, no junior running your account while the person you met on the call disappears.
That's the trade. You don't get scale. You get the same operator on your account every week, who knows your close rate, your follow-up times, and which creative is actually bringing buyers — because there's nobody to hand it to.
It also means I can only hold three clients at a time. That's not scarcity marketing. That's the honest limit of doing this properly.
If you want a team, hire an agency. There are good ones. If you want the person doing the work to be the person who understood your business, keep reading.
Scaling is physics — not marketing.
Cost per lead is not an input you can push. It's what falls out of a system. Fix the system and your cost per customer drops. Push the cost per lead and you just buy cheaper strangers.
Input Layer · Diagnostics
Broken tracking. Form leaks. Creative fatigue. No feedback to Meta.
I diagnose growth the way engineers diagnose machines — every leak, every failure point, measured before anything is changed.
System Layer · Engineering
Lead form design. Creative testing system. Conversion event setup. Cost-per-customer compression.
Rebuilt from first principles. Clean, efficient, and built to survive more spend.
Output Layer · Execution
Daily optimisation. Creative iteration. Budget control. Reporting you can actually read.
Run weekly, by me, with the numbers in front of you.
Who this is for
This is for you if:
- You spend ₹50K+/month on Meta lead ads
- Your leads go to a sales team or a caller
- You know roughly what a closed customer is worth
- You want more customers, not more leads
- You’ll make decisions on numbers rather than instinct
This is not for you if:
- You’ve never run lead ads before
- Nobody follows up with your leads
- You only want cheaper leads
- You want a guaranteed cost per lead
- You want a team
If you don't meet these, this page just saved you a call.
I take three clients at a time
Three is what one person can do properly. When those seats are full, the next diagnostic slot is the next opening.
Most recent account — Headway International, education: ₹26,951 spent, 79 lead-form leads in 30 days, 10 of them enrolled. ₹2,695 per enrolled student.
If we’re a fit, I’ll tell you on the call. If we’re not, I’ll tell you that too, and point you at what I’d do instead.
Next step: a few questions, then you choose a time.